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Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France

Gallen, Céline; Pantin-Sohier, Gaëlle; Peyrat-Guillard et al.

Recherche et Applications en Marketing (English Edition). 2018;():205157071879178-. DOI:10.1177/2051570718791785

‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

Larceneux, Fabrice; Bezançon, Marjolaine; Lefebvre et al.

Recherche et Applications en Marketing (English Edition). 2018;33(3):31-60. DOI:10.1177/2051570718785976

What kind of in-store smart retailing for an omnichannel real-life experience?

Bèzes, Christophe

Recherche et Applications en Marketing (English Edition). 2018;():205157071880813-. DOI:10.1177/2051570718808132

Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

Bobrie, François

Recherche et Applications en Marketing (English Edition). 2018;33(3):122-144. DOI:10.1177/2051570718791784

The time of consumers: A review of researches and perspectives

Lallement, Jeanne; Gourmelen, Andrea

Recherche et Applications en Marketing (English Edition). 2018;():205157071879217-. DOI:10.1177/2051570718792172

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